Jessica Robertson

Jessica Robertson - Senior Portrait Business From Start to Finish

Level of class: Beginner - Intermediate

Course Fee $595.00


Jessica Robertson created Jessica Robertson Photographic Artistry over 15 years ago and currently serves the Richmond, Virginia area from her 3000 square foot retail space in Ashland.  With the support of her team, Robin and Karen, Jessica personally photographs over 200 seniors each year.  She also photographs families, children, pets, and professional headshots.  These additional 100 sessions a year create a full circle-of-life studio based upon relationships.

The studio’s authentic imagery reflects its commitment to timeless, creative, memorable, unique, and storytelling portraiture.  In an age of digital manipulation, filters and flash drives, Jessica handcrafts her images with light and detailed retouching.  This dedication to quality and consistency results in superior printed portraits which hang in her clients’ homes and are handed down from generation to generation. 
Because of her commitment to her photographic style and her pragmatic business philosophy, Jessica has established a reputation as the premier senior portrait photographer in her area. While Jessica strives to create artistic and consistent high-quality imagery, she recognizes how critical it is to stay focused on the fact that her art is a business.  This has always been a crucial aspect of her success.  

Although the photography market is ever-changing, she has been able to increase her gross sales and profit margin consistently each year. Jessica creates imagery that stands the test of time and forges relationships with her clients that withstands fluctuations in the economy. 

Jessica holds a degree in Art with a Concentration in Photography from Guilford College. Jessica has earned her PPA Masters of Photography, VPPA Associate Fellow of Photography, and VPPA Fellow of Photography degrees.  And in January of 2018, Jessica also received her PPA Master Craftsman degree.  Since Jessica started competing in PPA’s national print competition, her work has been included in the esteemed Loan Collection seven times and she has been recognized as Professional Photographer of the Year six out of the seven years she has participated.  Through her professional affiliations and print competitions, Jessica strives to constantly improve her skills.

Her professional life is balanced with being married to her husband, John and raising their two girls Grace, age 7, and Jaclyn, age 3.  A full and busy life for sure! She is grateful for her family and for her ability to build and maintain a sustainable business based on her passion for photography. 



With twenty years as a professional photographer, Jessica will share all aspects of her
success in a fun, educational, and nonjudgmental environment. Jessica’s class takes an honest
look at the senior portrait business from start to finish.  With hands-on learning working with
models to establishing your business for profit, Jessica will give details about every aspect of
running a thriving studio. There will be no unanswered questions as Jessica shares
While the class will be customized to the needs of the students, the following will be
covered in detail:
• Workflow
• Senior model program
• Preparing your client
• Client interaction and posing
• Social media and marketing
• Pricing
• Products
• Being a visual storytelling
• Off-camera flash on location
• Studio lighting
• In-person sales
• Framing
As a result of the class, you will have your own game plan for attacking the senior market in
your area with a renewed confidence in your craft. What are you waiting for? Secure your spot
for success!